How to turn a Spanish-speaking owner and crew into a content advantage for high-end LA homeowners.
Client: Pacific Aqua Restoration Languages: Spanish crew + English-speaking market
← Back to strategy deckHomeowners see the real tradespeople doing the real work. Not a spokesperson. Not a franchise.
A huge part of the trades, property management, and homeowner network in LA is Spanish-speaking. This opens an audience competitors ignore.
85%+ of social video is watched muted. Captions solve the language gap and keep the viewer engaged.
| Format | How It Works | Best For |
|---|---|---|
| Bilingual (Spanish + English captions) | Crew speaks Spanish on camera. English text and captions carry the story. | Reels, Shorts, TikToks, authentic job-site clips |
| Voiceover + B-roll | English voiceover recorded by you or a narrator. No crew dialogue needed. | YouTube long-form, polished explainers, case studies |
| Hybrid | Short clips with Spanish crew audio and English captions. Long-form with English voiceover. | Best of both: authenticity and clarity |
Film the work, not speeches. Demolition, drying equipment, tile, plumbing, finished rooms. Let the footage do the talking.
If Luis or a crew member explains something in Spanish, film it. We add English captions in post.
The first 3 seconds need English text on screen to stop the LA homeowner scroll. The rest can be visual or Spanish with captions.
Hands, tools, materials, and finished shots convert better than forced interviews. Crew can stay anonymous if they prefer.
Raw phone clips sent to Lample Media same day. We handle editing, captions, music, thumbnails, and posting.
Signed releases for any identifiable person, property, or address. No exceptions.
English text: “This Brentwood bathroom looked fine. Then we pulled the tile.” Finished shot first.
Spanish crew audio or no audio. Visual of rotted subfloor, moisture meter, damage. English captions explain the problem.
B-roll of drying, demolition, rebuild. Short captions: “Dried it. Rebuilt it. Waterproofed it.”
Finished bathroom. English text: “Planning a remodel in Brentwood? Check for moisture first. Call (562) 313-6158.”
| Model | What’s Included | Monthly Range |
|---|---|---|
| Client films, Lample edits + posts | Strategy, scripts, editing, captions, thumbnails, posting, reporting. Luis/crew send raw clips. | $2,000 – $4,500/mo |
| Per-video package | 10 Reels/Shorts + 2 long-form videos per month. No retainer. Scale up or down. | $2,500 – $5,000/mo |
| Full production | Lample on-site filming, direction, editing, posting, ad management. Includes periodic crew training. | $4,500 – $8,500/mo |
| Strategy + scripts only | Content calendar, hooks, scripts, posting schedule. Client films and edits. | $1,500 – $2,500/mo |
A remodel, mitigation, or reconstruction job with a visible before/after and preferably hidden damage to reveal.
WhatsApp group, Google Drive, or Dropbox where Luis and crew can dump raw clips without thinking about editing.
Lample provides a simple shot list: finished rooms, demolition, moisture detection, tile/stone work, crew hands, tools, materials.
Signed releases for any job site with identifying features, homeowner presence, or crew faces on camera.