Keep it simple: one camera, one microphone, and a clear rule for horizontal vs. vertical.
Client: Pacific Aqua Restoration Primary camera: Insta360 Luna Ultra
← Back to strategy deckCompact dual-lens gimbal camera co-engineered with Leica. Good for stabilized walkthroughs, B-roll, and smooth on-the-move footage.
| Use Case | Resolution / Mode | Why |
|---|---|---|
| Room walkthroughs, before/after reveals, B-roll | 4K 16:9 @ 30fps | Best balance of quality and file size. Easy to crop to vertical later. |
| Hero long-form YouTube video, highest-quality finish reveal | 8K 16:9 @ 30fps | Maximum quality for website and YouTube. Crops to clean vertical. |
| Slow-motion demolition, tool work, process details | 4K 16:9 @ 120fps | Slow down to 24fps for cinematic effect. Crop to vertical in post. |
| Reels/Shorts-only quick clips (selfie, quick reaction) | 3K 9:16 @ 30fps or 60fps | Native vertical when you know it will only be used for vertical. |
YouTube and the website need horizontal. 8K/4K horizontal gives plenty of resolution to crop into vertical for Reels/Shorts without losing quality.
Only when the shot is definitely for Reels/Shorts/TikTok and will never be used on YouTube or the website. Example: a quick selfie-style clip.
Frame the main subject, damage, tool, or finished room in the center 50% of the frame. This keeps it safe when cropping to vertical.
Slow, smooth pans look professional. Fast whips look like a videogame and make people scroll away.
Bad audio ruins good footage. The Luna Ultra has a built-in wind guard and works with Insta360 Mic systems, but a wireless lav is the best choice for job-site content.
| Item | Purpose | Approx. Cost |
|---|---|---|
| Insta360 Luna Ultra | Primary camera for walkthroughs, B-roll, stabilized shots | $770 |
| Wireless lavalier mic | Clean dialogue, works at any distance from camera | $200–$350 |
| Small tripod / selfie stick | Static room shots, before/after reveals, stable framing | $30–$80 |
| Phone as backup camera | Secondary angle, quick vertical-only clips, emergency capture | Already owned |
| ND filter set for Luna Ultra | Control bright outdoor / job-site light, maintain professional exposure | $60 |
| Chest mount or magnetic mount | Hands-free POV while working on site | $30–$60 |